Cally Festival 2026 – Visual Identity

This project was developed for Cally Festival 2026, a community arts and cultural festival in the London Borough of Islington, supported by Islington Council and delivered in collaboration with local organisations.

I designed the visual identity for the Exhibition Trail, creating a cohesive branding system that connected artists, exhibition venues, local businesses, and the surrounding community.

The concept was inspired by the fingerprint as a symbol of individuality. Just as every person's fingerprint is unique, every artist has their own distinctive creative voice and visual language. The fingerprint was transformed into an abstract interpretation of Caledonian Road, functioning both as the festival's visual identity and as a way finding system guiding visitors between exhibition venues.

The project included the design of the festival poster, exhibition trail leaflet, and social media assets. Alongside developing the visual identity, I also exhibited my own work as part of the Exhibition Trail, gaining experience in branding, information design, print design, and exhibition design within a live public cultural event.